"Gambia News : Gambia’s tourism authorities unveil new logo as new season kicks off"

"The director of marketing at the Gambia Tourism Authority, Mr Lamin Saho, on Thursday told journalists that his organization has initiated a new logo and slogan with a view to marketing the Gambia as an eco-tourism and bird watching destination.

He was briefing journalists on the new tourists’ season which commenced on 28th October 2010 with the arrival of the first batch of Scandinavian tourists.

He said, "The logo depicts The Gambia as a haven for eco-tourism and bird watching."

According to Saho, the logo portrays the River Gambia and flying birds which he said signifies bird watching.

He remarked, "We have been saying that The Gambia has more to offer than sea, sun and sand and this logo and slogan are to enable us project our country not only as a sun, sea and sand destination, but as a haven for eco-tourism.”

Saho told journalists that his organization and stakeholders will embark on aggressive marketing in prominent tourism markets with a view to selling The Gambia as a tourist destination."
http://www.gambianow.com/news/News/Gambias-tourism-authorities-unveil-new-logo-as-new-season-kicks-.html